Brand Identity, Print + Packaging Design
ELIA Perfume is a California based lifestyle fragrance brand for the effortlessly cool & conscious female. The scent itself is fresh, timeless & easy, yet it gives off an exclusive yet affordable appeal. The ELIA girl is a trendsetter that embraces the California lifestyle of beach, sun, surf & style. From the beach to the farmers market to a night out with her friends, the ELIA scent is the perfect complement to her lifestyle.
Bringing an inspired vision to life, we collaborated with ELIA’s owner to create a design-forward aesthetic that spoke to the casual, yet exclusive appeal of the ELIA customer. We aimed for every aspect of the unboxing experience to feel intentional with little design details that make the packaging feel like a valuable keepsake in itself.
Embodying the cool and conscious aurora that surrounds the ELIA Woman, we created a mood that stood for her strength and elevated taste. Utilizing strong typography paired with a monochromatic color palette, the sophistication of the ELIA customer comes to life.
In an effort to develop a strong typographical presence, we chose a mixture of fonts that felt editorial yet casual at the same time. By creating a system of logos and marks, we made sure that the ELIA suite was versatile to be able to adapt to all different types of print + packaging applications.
Print + Packaging Design
Integrating clean designs with hand-touched elements such as embossing and hand-lettering, the ELIA print + packaging came together with an intentional experience in mind. Selecting a range of luxe paper stocks felt intuitive for this suite as it added an element of art without overdoing it. The final print and packaging suite included a perfume label + packaging box, a candle label + packaging box and printed stationery materials.