Field Day Coffee

Print Design + Packaging Design

Field Day Coffee is a specialty coffee cart turned beautiful coffee shop on a sunny street in San Luis Obispo, California. Owned and operated by an inspiring husband + wife team, Field Day embodies the fun-loving spirit of the Central Coast and the community that lives within it.

Brief

We worked with the Field Day team to expand their line of printed collateral for the new coffee shop. We designed a bold system of typographic marks + custom illustrations to live on tote bags, stickers, stamped coffee cups and packaging needs.

Mood

With an emphasis on creating designs for a community-centric brand, we wanted the look and vibe to embody the Field Day community – artisan, personable and adventurous.

We harnessed the already existing voice of the Field Day brand and applied design elements like color, typography and illustration to develop a mood that helped inspire and guide us in our design process.

Print + Packaging Designs

We collaborated with the Field Day team to create a unique visual illustration suite that could be applied to a variety of printed packaging materials like stickers, tote bags, coffee cups and coffee bags.

SERVICES –

Brand Identity, Packaging Design, Print + Web Design, Email Marketing, Social Media, Photo Styling + Art Direction

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