Brand Identity, Print Design + Packaging Design
Flawed is a minimal jewelry line concepted in Amsterdam and created in Bali. The Flawed community supports one another from concept to maker to end consumer – a conscious circle of inspiration. Confidence and creativity is as the forefront with all brand choices reflecting back to strong values.
The Flawed team came to us in search of a fresh take on their aesthetic in order to speak to more mature ideal customer. By combining their minimal forms with a hand touch of lettering + illustration, we created a timeless look that conveys the elevated message that Flawed instills as a brand.
As a brand that embodies perfect imperfections, their creations are inspired by the free flowing lines of the female body mixed with abstract shapes and forms.
We took this as inspiration for the project as a whole always keeping in mind the Flawed customer and what she desires most.
With the Flawed woman top of mind, we created an elevated minimal aesthetic to match the effortless style that she embodies. Designing both a structured typography logo as well as a loose hand-lettered logo, we were able to achieve the feeling of perfect imperfections that Flawed stands by as a brand. With a series of smaller marks and illustrations, this brand identity suite has so much life to give to continue establishing a strong brand presence for years to come.
Print + Packaging Design
We developed a minimal series of print and packaging pieces to not let the little details go unnoticed. With a custom jewelry box that not only serves as protection for shipping but also as a keepsake piece to keep on her nightstand – every element of these designs were taken into strong consideration.