Idlewild Floral

Brand Identity, Print + Packaging Design

Idlewild Floral Co. is a modern florist for the effortless female. The brand embodies artistry at its core, embracing the perfect imperfections of art. Extending the environment into a cherished moment, Idlewild aims to capture in time through organic arrangements and curated scapes. Idlewild is more than flowers – they create magical experiences through thoughtful event design and custom high impact installation using floral, unique materials and custom built structures.


As a bespoke California floral & event design studio, Idlewild reached out to collaborate on a new look for her current branding to encompass the evolving customer base of her growing business. With modern hand elements of lettering + illustration, we created a branding system that allowed her to spread her aesthetic into new printed materials + business realms.


The client wanted something that felt light and feminine, yet simple enough to let her beautiful work shine. Centering around a neutral palette that was naturally embodied in her floral work, the aesthetic came together with loose hand-lettering, soft floral lines and a warm color palette.

Brand Identity

Seeking an aesthetic that felt naturally elevated, we created a loose hand-lettered logo that was not only a nod to her organic style as a florist, but to the type of clients that she works with. United with clean typography, we created a series of floral illustrations to use as a secondary mark and for patterns on packaging collateral. These custom illustrations speak to the intentionality and creativity behind everything that Idlewild Floral touches.

Print + Packaging Design

We developed a collection of print + packaging pieces that further established the Idlewild Floral aesthetic and allowed for the brand to come to life in meaningful ways. Ranging from stationery design to packaging boxes to a custom tote bag design, the physical suite came together with ease and has set a streamlined path to further the expansion visual presence of the brand.


Brand Identity, Packaging Design, Print + Web Design, Email Marketing, Social Media, Photo Styling + Art Direction

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