Brand Identity, Print Design + Packaging Design
Looma is an authentic jewelry line for the effortlessly cool & conscious female. The line itself is fresh, timeless & easy. The Looma girl is fashion-forward without trying, spontaneous in nature and chic all around. Looma is a brand that embodies the emotional connection that jewelry holds. The Looma community supports one another from concept to maker to end consumer – a conscious circle of inspiration. A wearable reminder of the things that bring you joy.
In need of a fresh look, we collaborated with the female founder of Looma to develop a design system that met all of the needs that the Looma customer looks for in a brand experience – quality, thoughtful details and something unique.
Speaking to the effortlessly cool and conscious female that LOOMA adorns, we curated a mood that felt elevated yet approachable. Taking the little details into consideration like unique typography, a California-inspired palette and feminine moments, the LOOMA aesthetic came together as an inspired moment in time.
Refreshing the current brand identity suite that was in place, we elevated the logo with a slight moment of movement that resembled the gentle curves of LOOMA pieces.
Print + Packaging Design
Embodying the emotional connection that jewelry holds, we created a series of print and packaging designs to make the LOOMA woman feel heard and thought of. We created a series of printed stationery, business cards, packaging boxes, hang tags and more to continue on the LOOMA aesthetic to make each purchase feel like an experience.