Wilde House Paper is a sustainable paper goods brand that creates thoughtful tools to evoke connection with oneself, others and the Earth. Our commitment to sustainability and community drive our decisions with a primary goal of guiding newfound connection in people's lives through our products. We are looking for a Marketing Manager to join our team and help fuel our next evolution of growth.

The Marketing Manager will be responsible for overseeing and executing various marketing initiatives to support the growth and success of Wilde House Paper. The successful candidate will be a self-starter, have excellent communication skills, and be able to work independently to execute marketing campaigns across various channels. They will also need to collaborate/partner closely with the co-founders and be a strategic thinker who can identify new opportunities and pivot as needed.

Responsibilities

• Create and execute new product launch strategies, including go-to-market plans, promotions, and core product campaigns.

• Implement email/SMS programming, including monthly campaigns and automated flows to drive customer engagement, retention, product reviews and sales.

• Manage and build influencer/content creator relationships through strategic gifting; focusing on newness and core products.

• Oversee paid advertising strategies (in partnership with the co-founders) on Meta, Pinterest, TikTok, Google, and other platforms as needed to drive brand awareness and sales.

• Develop and execute our website content and social media strategy; including but not limited to PDP copy/assets, web and social photos/videos, while ensuring that all aligns with our brand values and resonates with our target audience.

• Identify and develop strategic brand partnerships to expand our reach.

• Create a press pitching strategy to secure media coverage to drive brand awareness.

Qualifications

• Bachelor's degree in marketing, business, or related field.

• 4+ years of experience in marketing, preferably in the consumer goods industry.

• Strong communication and project management skills.

• Experience with 360 marketing tactics across email/SMS, affiliate/influencer programs, paid advertising platforms, content, social media and influencer.

• Creative thinker with a passion for creating engaging marketing campaigns.

• Strong analytical skills with the ability to use data to inform marketing strategies.

•Able to work independently and take initiative in a fast-moving, startup environment.

• Remote role with the ability to work standard working hours on Pacific Standard Time.

Note: This role will be contract to start with the opportunity for full time as the team grows.

To be considered, please email us your resume and a note about yourself with "Marketing Manager" as the subject line.