Brand Identity + Print Design
Sanford Creative is a wedding photography business geared towards the modern couple that captures beautiful moments accompanied by a natural + authentic experience. Aspirational yet personal, the Sanford Creative experience appeals to couples who are looking for a photographer that collaborates with them to make their story come true. The SC client is artistic and confident in their own skin – they value the human connection that comes with a thoughtful experience.
The Sanford duo came to us looking to elevate their current aesthetic to appeal to not only wedding clients, but to appeal to editorial projects as well. With a minimal approach that lets their work speak for itself, we collaborated to create a clean + editorial-forward look to carry them forward into this next phase of their business.
Encompassing the laid-back yet fashion-forward client of Sanford Creative, we developed an elevated aesthetic that could stand for not only the brand's wedding clients but the editorial shoots as well.
The husband + wife couple behind Sanford were in search of an aesthetic that not only embodied their work, but stood for them as a couple – personal, approachable and elevated. We took design-forward typography styled in different combinations to allow them to change to the mood of the client they are working with. We also created a special mark that they can lay on top of photos as a nod to a picture frame.
We developed an elevated suite of printed materials for the Sanford duo to market themselves as well as add a special touch to any interaction they have with a client.